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Yasso exploded onto the dessert scene a few years ago with their good-for-you frozen Greek yogurt bars. When it came time to expand into pints, we were tasked with creating designs and flavor names that would stand out on the shelf. The result: Delicious punny flavors and indulgent, delicious, drippy packaging design that will be popping off shelves in early 2018. Pair that all with quippy copy that conveyed Yasso's rebellious attitude - and we promise it looks as good as it tastes.

Agency
Fortnight Collective

Art Direction & Design
Emilie Druss
 

PINT COPY: 

CARAMEL PRETZELMANIA
ARE YOU READY FOR THE MAIN EVENT?!
Caramel vs Sea Salt vs Pretzels vs Chocolate. It’s an absolute frozen dessert smackdown, that won’t weigh you down. It’s chocolate covered pretzels, twisted in a swirl of caramel, suspended in sea salt caramel frozen greek yogurt.

So get ready to tag in your taste-buds and power grab a spoon because this protein-packed dessert is ready to pile drive right into your mouth.

MINT CHOCOLATE CHAMPIONCHIP
IT’S A MINT CHOCOLATE CHAMPIONCHIP
Creamy mint frozen greek yogurt packed with crunchy chocolate-flavored chips and 6g of protein per serving. Holy freaking chip, this dessert proves that winning is sweet.

As athletes ourselves we know victory tastes good. That’s why we made a dessert that’s guaranteed to land on the top step of the deliciousness podium and won’t weigh you down. But don’t take our word for it, get after it and spoon in some first place flavor.

PARTY ANIMAL
BIRTHDAY CAKE FLAVOR. BIRTHDAY SUIT CALORIES.
Surprise! It's decadent birthday cake pieces and confetti sprinkles in every creamy bite of frozen greek yogurt. And with 6g of protein per serving and fewer calories, fat and sugar - every day can feel like a party. so please accept this gift. Rip open this pint of party animal like the present to you that it is and share with your 1,000,000 taste buddies.

We believe every day demands some flavor. So high five the spoon with your face and don't stop til you hit the bottom - it's time to celebrate

LOCO COCO CARAMEL
MAYBE WE’RE TOTALLY TOASTED…
But we’re loco for coconuts, especially when they’re swirled in ooey gooey caramel, nestled beside chocolate chips and suspended in frozen Greek yogurt. It’s gravity defying. Top that all off with the 5 grams of protein per serving and boom, we’ve got lift off!

So blast off into this pint. Take your spoon for a ride on the flavor spaceship. Watch as it orbits your face and lands perfectly in your mouth. You’re a coconut and Houston, this is no problem. Enjoy!

COFFEE BROWNIE BREAK
IS IT SNACK TIME YET?
Uh, yes. Especially when you’re holding a whole pint of frozen deliciousness with 6 grams of protein and zero grams of guilt. So kick back, grab a spoon and crack open this cold pint of joe. It’s just the pick-me-up of cookie and brownie crumbles swirled into bold and creamy coffee greek yogurt you need.

And when you hit the bottom, pat yourself on the back with the hand that wiped all the coffee brownie greek yogurt goodness off your face..

BEST OF BOTH SWIRLDS
ONE GIANT LEAP FOR PINT KIND
You should never have to choose between great and great. So we took the two most classic parlor flavors and spun them into a swirled world of delight. Chocolate and vanilla are reunited once more, and our savvy and creamy frozen greek yogurt concoction means you can explore this entire pint and beyond without any of the guilt. Far out, right?

As athletes and ice cream lovers, we're constantly looking for the best of both worlds and not settling for anything less. So buckle up for loads of frozen greek yogurt flavor and 6g of protein per serving, the dessert universe had found true balance once more.

ROLLING IN THE DOUGH
GOT A WHOLE LOTTA DOUGH?
Because we’re about to make your taste buds feel like they struck it big time. We’re serving up big ol’ chunks of chocolate chip cookie dough suspended in rich, creamy frozen Greek yogurt. With 6 grams of protein per serving and a healthy balance of calories and fat, you’ll be rollin’ in the dough, all pint long.

We’re making it rain with the biggest flavor in the category. But don’t take our word for it, open your mouth instead. And proceed into the pint for a dough lot of awesome. Enjoy!

CHOCOLATE PB & YAY
WELL LOOK WHAT THE YUM DRAGGED IN:
Greek yogurt that’s low in calories, high in protein and chock full of the universe’s best combo - chocolate + peanut butter cups.

See, we believe dessert is necessary. And it’s a whole lot more fun when you can enjoy a lot more yum. Which is why when we set out to make pints we didn’t sacrifice deliciousness for a few less calories, but we did figure out how to make it okay to eat the whole thing.  So throw cautio

BOBO’S

Baked With Love

Bobo's bars are gluten-free, vegan, certified Non-GMO, and made from 100% organic whole grain oats and LOVE. Like it’s ingredients, the growth of the Bobo's company and brand has been organic and founded on a core principle: LOVE. A love of ingredients, love of product, and love for their customers.

Bobo’s doesn’t do things half baked. They do things whole-heartedly. They roll up their sleeves and get busy making delicious treats that are good for your body and your taste buds. Our goal was to revitalize the brand, specifically within their digital and social channels in order to increase brand awareness. Through research and key consumer insights, we developed a new evolved creative look and feel that brought to life their love for always providing wholesome bars that warm your heart.

Agency: Fortnight Collective

Creative Director/CW: Becca Schepps

Creative Director/AD: Michael Benjamin

CALIFORNIA FRESH CARROTS ADVISORY BOARD

Crunch out of chaos.

For far too long carrots have been relegated to the bottom drawer, have become second fiddle to the avocado and have had cauliflower envy for years. Carrots were in need of reappraisal.

The CFCAB came to Fortnight Collective with the desire to make one of the most tried and true vegetables, the carrot, relevant, desirable and topical.

We leaned into culture. We found that in this chaotic world, nothing can help give us a break and snap into serenity better than the invigorating CRUNCH of a carrot. The sound is signature and the constant gnawing provides the right dose of monotony to take you to a serene place. So, when life gives you lemons, CRUNCH OUT.

Agency: Fortnight Collective

Creative Directors: Tim Roper & Dave Steinke

ACDs: Becca Schepps & Bryan Lee

Winner of the “THE FIFTY.”
An Award show celebrating the 50 best ideas in Colorado.

REBRAND

We Got To Hang Out is a podcast run by three friends from Portland, Oregon who share a love for cycling, music, comedy and West Coast culture. Now on their second season and gaining traction they were at the point where they needed a brand and all the things that come with it. 

I designed their logo, built their website, and gave them a bit of a tone of voice online. 

Visit their website to see more → We Got To Hang Out

PS: Rate them on iTunes and buy some merch.

For Outside Magazine's 40th Anniversary, the folks at Upslope Brewing Co. created a one-of-a-kind brew to celebrate their mutual love for the outdoors. With a printed manifesto on the back of each can and a unique die-cut label in the shape of Upslope's iconic mountain silhouette, they loved it so much, they ran it as ads in Outside Magazine.
The beer was debuted in Outside's anniversary issue and tasted for the first time at Upslope's 2017 Backcountry Taproom. 

Agency: Fortnight Collective

Design: Emilie Druss

Copywriting: Becca Schepps

Can Copy: 

We think the only thing better than a trail run, a perfect powder day or a sunset over a canyon, is a trail run, a perfect powder day or a sunset over a canyon plus a beer.

Which is why when you’ve championed exploration and adventure for 40 years it’s definitely time for a celebration.

So raise a can as high as our Denali’s hops.

Tip one back and apres this moment.

Your history. Your run. The paths you’ve forged, the places you’ve implored people to go.

Apres summits. Apres singletrack. Apres rivers.

Apres waterfalls, campsites, getting lost, and being found.

Apres 40 years of awesome.

Because nothing tastes better than the first beer after doing something incredible.

And Outside has been championing the incredible for 40 years.

So this time around, don’t grab any beer.

Grab your beer. A beer specifically brewed to celebrate everything you’ve accomplished.

And every milestone yet to come.

PRINT AD COPY:
You’ve championed exploration and adventure. You’ve given drinking a view.

And it’s time for a celebration. So raise a can as high as our Denali’s hops. Tip one back and apres this moment. Because nothing tastes better than the first beer after doing something incredible.

CHEERS TO 40 YEARS OF LIVING BRAVELY.

To ecourage more summer grilling, we created the first FourSquare campaign where a FourSquare Mayor became a Mayor, for real.

Whoever checked-in at their grill the most during the summer of 2011 became the actual mayor of Hunt Valley, Maryland for a day. Seriously.

We created a landing page for people to sign up and connect their FourSquare accounts, exclusive FourSquare badges to reward participants for check-ins, and to keep them competing all summer long, and a case-study to explain it all. 

Awards: 2012 CANNES SHORTLIST

It's hard for mom to compete with Facebook, texting, and the internet when it comes to getting the family together for dinner. Now, with the Lawry's Digital Dinner Bell app, mom can use technology to get the family away from technology and back around the dinner table.


Mom could search through a variety of cuisines and a simple shake of the phone rings the corresponding dinner bell via twitter, text, facebook and a phone call with saying what's for dinner, and when to come and get it. 

download it here: http://dinnerbellapp.lawrys.com
 

Habit is a company uses research from the human genome project to help you find the perfect diet for your body. It makes nutrition personal, and using nutrigenomics finds out what foods are uniquely right for you.

I wrote this brand video for their launch.