Hi. I'm Becca. 

I'm currently the Head of Creative at TheFeed.com where I’ve overhauled the look, feel and vibe of the brand across all platforms, activations and experiences, launched multiple video series, a monthly newspaper and an annual magazine. Previously, I was a creative director with Fortnight Collective, the agency, not the game, and I am currently the founder and CEO of Mortal Ventures, a company I started in 2017 and grew to $4+ million dollars in revenue across various product lines. Before all that, I freelanced for 10 years while founding a company (see above) and before that. Before that, I worked at Crispin Porter +Bogusky. Before and partially during that I was a professional cyclist while working at R/GA NY. Before that, I worked at Saatchi NY. Before that, I worked at Lowe NY, which is now Deutsch, which is now Omicom Corp (I think). Before that, I lived in San Francisco and worked at Riney, formerly Hal Riney, and now nothing at all while poaching trails on mountain bikes in Mill Valley. Before that, I went to the Creative Circus in Atlanta and before that, I worked as a hostess at a five-star restaurant in Princeton, NJ that closed down due to tax evasion. Before that, I worked in architecture doing PR and graphic design. Before that, I went to school at UW-Madison and triple-majored in Art History, Political Science and Italian while being one of the worst rowers on the country’s best Lightweight Crew Team. Before that, I sold Beanie Babies and collected TV Guides while I went to high school in New Jersey where I played the mellophone, the bass drum and the cymbals in the marching band; the bassoon in the orchestra; and the bass clarinet in the jazz band. I cannot play any of those anymore. Before that, I began playing piano and I can still play that and still do, quite often. Before that I did a lot of other things, but the thing my parents remind me the most about is that I ate mint and cherry chapstick behind couches as a toddler and also I to clean with windex, which may describe my anal retentive qualities despite being wildly creative (or so I’m told). Before that I was a twinkle in my parents’ eyes.

E-mail: rebeccaschepps@gmail.com

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EXPERIENCE

Mortal Ventures | Founder | 2017-Present |
Brands: Mortal Hydration, Mortal Kombucha, Mortal Power & Mortal XXX Non Alcoholic Kombucha.
website: http://drinkmortal.com

Experience

June 2024 - Present
The Feed
Title: Executive Creative Director
In-house head of all things creative at The Feed. This includes, video series, social (meta, tiktok, zwift, strava etc), collateral, events, activations, athlete programs, club programs, ambassadors programs, daily marketing (mms and email), commercials, content, blogs, newspapers, magazines and more.

February 2021 - 2024
Fortnight Collective
Title: Creative Director
Clients: Bragg, BrightFarms, Goodyear, Yasso, One Bar

January 2019 - February 2021
SLDR
Title: Creative Director
Clients: Sperry, K&N, Marley, Work Wolf

2013-2019
Freelance
Clients: Fortnight Collective, Cactus, Victors & Spoils, Climate Reality Project, Angry Bovine, Bicycling Magazine, Manual For Speed, GRIT, Thrive Magazine, Liftopia, Chalet Magazine Pearl Izumi, Stages Cycling, LA Sweat, We Got To Hang Out Podcast and more.

January 2013 - August 2013
CP+B
Title: Senior Copywriter
Clients: Bing, Fruit Of The Loom, JELL-O, Schwab, Dominos, Kraft

April 2011 - December 2012
R/GA
Title: Copywriter
Clients: McCormick, Old Bay, GrillMates, Lawrys, ABC, Google, Verizon

October 2009 - April 2011
Saatchi & Saatchi
Title: Senior Writer
Clients: Yoplait, General Mills, Miller High Life, Keystone, Progresso

October 2008 - October 2009
Lowe NY
Title: Copywriter
Clients: Milk, Girl Scouts of America, Wisk, Carefree

August 2007 - October 2008
Hal Riney
Title: Copywriter
Clients: US Cellular, Hornitos, Vlassic, Vandekamp Fishsticks

Brands Where I Did & Do & Led Big Creative Things: 

The Feed
2013 - 2015 & 2024-Present
Titles:
2024 Head of Creative
2022 Contract Creative Director for Special Projects
2013-2015 All Creative & Content
website: The Feed
From 2013-2015 I helped launch the brand. I ran all content, ad creative, social media posts and marketing. Created, wrote and designed printed marketing materials and zines. Coming back in 2022 I work on special projects and brand/product launches with the in-house marketing and product teams. In 2024 I came back to refresh the brand, build and lead the creative department.


Stages Cycling
January 2014 - 2020
Title: Creative Director
Led the launch, build and redesign of the StagesCycling.com website to create a whole new user experience. Performed a competitive analysis to create the UX strategy & design. Formed the brand standards for Stages Cycling online. Produce and develop all creative content and for online channels including news stories, e-mail marketing and social accounts as well as produce key printed documents like trade show catalogues. Work one-on-one with international teams to ensure consistency across all multi-language websites. Execute SEO strategy and work one-on-one with the developer to optimize the site for search. 

La Sweat
2012- 2021
website:La Sweat
Title: Creative Director & Rider
In charged of creating the unique look, feel and voice of the cycling team La Sweat. Develop and design the complete cycling kits each year. Control and create all content on social media and website. Built and manage the team website and store. Source photographers and manage photoshoots. Handle press -- each year La Sweat has garnered national magazine spreads, including one cover feature. 


We Got To Hang Out
2012- 2018
website:We Got To Hang Out
Developed identity and branding for We Got To Hang Out. Website build and webmaster. Develop all graphics and graphic systems for use online.


Panache Cyclewear
Title: Creative & Content
2014 - 2015
website:Panache Cyclewear
Led all content, ad creative, social media posts and marketing.


Still curious? Find out more, here...and if you're still wondering, here are some charts: click