Client: Workwolf || Branding / Collateral / Digital / Social / Launch
WORKWOLF
Launching a job credentials platform that verifies the truth.
HIRE THE TRUTH
Workwolf is a human resources technology platform obsessed with truth and talent. In lamen terms: They’re a verification platform that does background checks. From naming to branding to launch we created the entire Work Wolf brand and launched it into the world.
Creative Director/Copywriter: Becca Schepps
Creative Director/Art Director: Allison Matthieu
Executive Creative Director: Steve Cullen
The best part was writing an encyclopedia of truth. We wrote a whole book from A to Z, calling out truths every which way, plus weaving in WorkWolf’s business objectives, because this is commerce, not art. This book was used to give out to prospective clients and investors.
From the name to logo to website and launch tactics every aspect the brand conveyed an elevated sensibility inspired by truth.
