Client: Mortal Ventures || Mortal Hydration Launch | Shoot | Packaging

MORTAL HYDRATION

Hydrating the rapture of the finish.

There’s nothing better than finishing

Mortal Hydration launched with a splash. As my own brand, when we got the greenlight to do a shoot for it I knew it had to be something that would stand out and make Adobe Photoshops' generative expand uncomfortable. We came up with the idea of the feeling you get when you’re DONE, DUSTED AND THIRSTY FOR THE NEXT ONE and worked to capture that with a seriously refreshing set of athletes.

Creative Director: Becca Schepps
Packaging: Becca Schepps & Anna Delaney
Illustration: Dan Evans
Creative: Daniel Pasley
Director/Photographer: Emiliano Granado