Client: K&N || Brand Campaign / Video / Social

K&N Filtration

Filter out what slows you down.

filtration for the human engine.

This was a Covid project. K&N, the experts in filtration systems for motorvehicle made filters for humans (aka masks).
So we made a TV campaign plus launched a new design system to extend through their full range of products.

Role: Creative Director & Writer
Agency: Soldier Unlimited