Client: TheFeed.com || HYROX LAUNCH
THE FEED x HYROX
WHERE ATHLETE’S GET FED
The Feed took it’s first leap out of the world of endurance sports (swim, bike run) and into the world of HYROX and strength sports as a nutrition sponsor of North American races.
We rolled out a video forward booth, introduced new creative, new athletes and challenged people to. take on Hunter McIntyre all while educating them about why fueling will make or break their race.
Production/Edit/Motion Graphcis: Warm & Fuzzy
Photography/Film: Alonso Tal
We created a series of videos highlighting our athletes and showcasing the importance of fueling
THE EVENT
A newspaper featuring products, education and race-day insights was given to every athlete when they signed in for the race.