Client: TheFeed.com || Summer Campaign / Video / Social

ATHLETES IN THE WILD

Sport brings out the beast in all of us. It makes us attack like animals. It brings us to our knees. Makes us confront our inner demons. It turns us primal and competitive. This year, for The Feed’s summer campaign, just like a nature show, we showed you how our athletes train, compete, and eat. Using the motif of the classic
nature show, we guided viewers through and helped them watch from a safe distance.

Creative Director: Becca Schepps
Creative: Steve Cullen
Creative: Daniel Pasley
Editor: Jonathan Dick
Video: Justin Balog | Alonso Tal | Talbot Cox | Freddie Jiminez | Ithyle Griffiths & a few others

Everyday of the 2025 Tour de France we get curated images from the amazingly talented Grubers. We cut these assets together to create mini ads that tied our products into the happenings of the Tour de France in real time.