Client: TheFeed.com || Summer Campaign / Video / Social

ATHLETES IN THE WILD

The Feed.com is the worlds largest marketplace for sport nutrition. It’s also the place where the worlds best endurance athletes go to find their fuel so they can attack like animals, brings competitors to their knees and confront theirs inner demons.
This year, for The Feed’s summer campaign, using the motif of the classic nature show we showed how our athletes train, compete, and eat.

We assembed these commercials using mostly found footage from races footage of The Feed’s High Performance Team athletes across a variety of sports, venues and conditions, captured by a variety of videographers and directors over the course of a year. Then we got to record with the one and only Sir Bradley Wiggins, asking him to channel his best David Attenborough.

Creative Director: Becca Schepps
Director & Production: Daniel Pasley
Editor: Jonathan Dick
Video: Justin Balog | Alonso Tal | Talbot Cox | Freddie Jiminez | Ithyle Griffiths & a few others

In real time we created social posts recapping the race using daily footages of the 2025 Tour de France from the amazingly talented Grubers. We cut these assets together ASAP to create mini ads that tied our products to the happenings of the Tour de France.

We worked the them into our marketing, worked with run clubs, cycling teams and Tour de France watch parties to extend the campaign. And created a variety of animal themed bottles.